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Behno is a NYC-based handbag label whose mission is to redefine and bring sharp awareness to sustainability and ethics to fashion and to set a new standard for manufacturing for the garment trade that revolutionizes the way garment workers and artisans are treated, viewed, and employed. 

Behno works with many Indian factories incrementally implements The behno Standard at each one. The standard is broken down into six categories: health, garment worker mobility, family planning, women’s rights, worker satisfaction & benefits, and eco-consciousness.

Behno designs in “collections” rather than by seasons to promote slow-fashion where consumers buy what they love for the years to come. 

Each collection has versatile pieces suitable for different weather patterns and a global market. 

The label also creates curated capsule RTW collections upon request and on a project basis to promote artisan and ethical techniques. 

Behno is sold at Bergdorf Goodman, Harvey Nichols, Bloomingdale’s, Takashimaya, and on 

For more info visit


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