Phaeonia – Fall/Winter collection 2024-2025

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PHAEONIA, the name of a flower that encompasses two souls: the purity of white and the opulence of colour.

The couture shirt brand founded and designed by Francesca Mambrini was born from a mix of cultures and disciplines. Timeless pieces to be collected like works of art. Design elements that dress without the need for anything else. Fabric architectures hand-made in Italy, from block colour silks like pop paintings to sculptural white cottons. The eye is captured by the silhouettes in an alternation of soft shapes that embrace the body and constructions that transform it.

Shapes that can be moulded like clay, that can dress and enhance any figure. Details of refined craftsmanship in every single style: the precious materials are treated in the ateliers by skilled tailors, the seams and cuts represent the hidden treasure of these couture constructions, the result of know-how that only Italian production can guarantee. PHAEONIA is distributed in major retailers worldwide.

Phaeonia presents the fall/winter collection 24-25 : “A  new beginning”

A reflection. An evolution. Freedom. The cathartic feeling of a newfound visual cleanliness becomes the beginning of a new era for Phaeonia. And with the fall winter 2024-25 season, a creative reboot is revealed. Looking at the DNA. De-constructing. Rebuilding. Dropping, taking back. All under the banner of one word, clean appeal. In a role-play that engages between the senses. A symphony that runs through the gaze. The brushing of a fabric that becomes an intoxicating scent.

The pages of a mental diary open, a moodboard that suddenly comes to life. The hypergraphic approach of a sunset skyline of a metropolis like New York. Seventies muses moving around looking at Elsa Peretti’s images. Mannish references and unexpected sensual flare-ups. Nights spent among the tables of the Indochine. Elongated silhouettes that caress the body. All is cleverly revealed with a gesture, with a knowing dare in the neckline.

A new beginning that respects the heritage. Everything stems from the dress-shirt, the code that must be preserved and enhanced. The staple of men’s fashion becomes an emblem of timeless femininity. Everlasting. The essential shirt with its sartorial soul. The couture features, then the transparencies. The new modularity and excitement in becoming a dress. Oversize painterly shapes or more intimate ones to be worn under a jacket with a turtleneck. Mini dress or an opaque/shiny combo. With scarves that can be cleverly subtracted, with small, polished shells as buttons and sculptural belt buckles.

Styling appeal, a winning secret. Each piece interacts perfectly with the others in any time of the day, creating unprecedented pairings. With the silk and velvet night kimonos that are almost dust coats. With long skirts, markedly ironed pants and top-gilets with black jet. Between androgynous touches and the 70s fluidity. In that palette made more synthetic to the eye. Black or white, peony and cyclamen, cocoa vs. cerulean. Forever, today.

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