Communication and retails are two main important aspects in the fashion field and that’s the reason why I am glad to feature people like Lindy Staadecker who is the founder of an incredible marketplace for independent designers called Space to Show. Let’s see what she has to tell us!
Q.: Tell us something about yourself and your background. I have always loved fashion and as long as I can remember, I’ve been attracted to niche and emerging labels. I love nothing more than discovering new brands particularly when I travel. I have always enjoyed learning about designers and their creative process. I feel good about my purchases when I support a growing business. I’m passionate about Independent designers because they are personally accountable for their entire supply chains – they typically produce locally, and they make decisions with their staff and the environment in mind.
Q.: Have you always worked in the fashion field? Prior to starting a career in fashion I worked in marketing and event management. In my mid 20s I returned to university to study graphic and spatial design. During my second year I worked on a fashion-based design project, coinciding with London Fashion Week. It was after this project I realised I wanted to work in fashion.
Q.: When did you come up with Space to Show project? The initial idea for Space to Show was sparked during my studies at UAL. I fell in love with energy and creativity emitted by emerging designers and presented a pop-up retail space, featuring indie brands as my final major project.
Q.: What aspects do you take into consideration to accept a brand on your platform? I’m always looking for brands that offer something unique – it could be the print, style or materials or finishes. We are always looking for something that we don’t already retail, good imagery and strong ethical values.
Q.: Who is an independent designer nowadays? An independent designer is someone who works independently, they aren’t part of large corporation. They are accountable for their choices and decisions and usually work across all aspects of the business.
Q.: What is the future of retails after the pandemia? Consumers who previously didn’t buy online have started to shop online. We will see a rise in practical technologies that make online shopping easier and more enjoyable, like better size guides and virtual shopping.
Q.: What are the consumers looking for? Our typical customers at Space to Show are looking for a high end shopping experience, a range of unique pieces, they don’t want anyone to suffer for the sake of their purchase. Dresses are currently selling very well. People are excited to dress up again, see friends and family, leave their homes, celebrate special occasions and put away their lounge wear.
Q.: How easy or difficult is for a brand to be sustainable? The brands we work with either make items themselves, run their own ateliers (uplifting their own communities) or have invested time, finding factories that pay fair wages. Producing smaller quantities, using ethical materials and buying degradable packaging is expensive and time consuming. You have to care a great deal to be ethical, I am proud to know and work with so many designers that care deeply about our planet and the people in it.
Q.: What are your future plans? We are planning to do more collaborative photo shoots and use and engage with fashion technologies that make sense to us. I’m currently very excited by NFTs (non – fungible tokens) and what that means for independent designers and the fashion industry, watch this space.
Q.: Three adjectives to describe Space to Show Luxury, curated and ethical
For more info visit www.spacetoshow.com