Launched in 2016, after almost a decade of working for luxury British fashion houses J.W.Anderson and Preen by Thornton Bregazzi, Julie Brøgger launched the namesake brand Brøgger, bringing her own vision to life came into fruition.
Brøgger’s starting focus was to create a tangible brand that would stand out in the over saturated world of fashion, offering the Brøgger women bold, statement pieces with longevity and desire in equal measures, an idea that still remains today.
Brøgger believes that the sustainable idea of longevity is where fashion really excels and aims to create quality clothing that will be cherished not only for one season but for many years to come. The belief that the brands customer will pass down their invested Brogger pieces to a future generation, similar to how Julie inherited pieces from own her muse, her Mother.
Originally from Copenhagen, Brøgger merges truly un-scandinavian bold florals and strong colours with relatable and functional pieces such as the suit, a look that the brand has become notoriously known for with fans including Cate Blanchett and Cardi B.
Growing up surrounded by powerful feminine role models who have subsequently influenced her label. Her mother , a law attorney by trade and her 80’s power suits are identifiably influential throughout each season.
Fast forward to her time living in London, her home now for nearly a decade, Julie fell in love with the cities acceptance of eclecticism and how it turned the traditional idea she had grown up with that floral prints were something ugly into a thing of beauty.
Brøgger collections merge this anti-establiment feel of her London base with the ornate and light feel of Danish culture, presenting a refreshing approach to fashion that shows how her traditional Scandi taste has evolved not only in colour but also in shape. The Brøgger suit happily plays between the feminine and masculine, fusing her danish roots with juxtaposing elements of utility and functionality.
Living in London has been a way of making those elements acceptable and Julie has learnt to love a different approach to colour and pattern combinations, which Scandinavians don’t traditionally have sense for – except her other major influence, Queen Margrethe, whose aesthetic is carefree and true to one’s self. Many of Brogger’s collections draw from the memories Julie has of both her Mother and Queen Margrethe from her childhood.
Alongside with her heritage and desire for longevity and quality, Brøgger aim to keep the brand authentic through being conscious of the circumstances of manufacturing in the EU and remain committed to sourcing materials and supply chains as close to their London base as possible. This is a central role in the design and all of the tailoring is made locally in her British base, a skill the city is known best for.
For more info visit brogger.co