KseniaSchnaider – the demi-denims brand

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KSENIASCHNAIDER is launching a Spring-Summer 2021 Runway Video using REFACE App Technology to alter the models’ appearance. The collection becomes available to preorder on kseniaschnaider.com on a “See now, Buy Now” basis straight after the launch.

Central to this line is the idea of entering a new life with hopes of a better future. Similar to a bride, the Spring-Summer 2021 KSENIASCHNAIDER girl is channeling energy that is not provocative, but rather of a woman that is an embodiment of purity and strength of character – someone on a quest to reinvent themselves.

This is a collection of basic items full of history and thought put into them. Items are made of upcycled denim, fabric swatches and deadstock fabric, which have been found in KSENIASCHNAIDER Kyiv studio. The line features dresses, jackets, jeans and tops with complicated cut patterns and two-sided design, where front and back are made out of different materials. 

Together with the simple silhouettes, the patterns create items of an everyday wardrobe, but an upgraded version.

To present the collection KSENIASCHNAIDER launches a runway video in collaboration with REFACE App. In the spirit of reinventing oneself, REFACE App helped to create an image where faces of the 3 models walking down the catwalk are quickly switching between 20 AI generated features.

Anton Schnaider reached out to the developers as he found it inspiring that creatives now have the power to control the outcome with minimum resources and can save a lot of energy on finding the right look. “The New Make-Up” is what he calls it. 

COVID created a new reality and rules for us all. With the help of Reface face-swap technology we make fashion shows safer both for models and designers. As models don’t need to travel to other cities, this technology makes the entire casting process not just safer, but also less time and money consuming.” – says Dima Shvets, CBO and Co-founder at Reface.

Ksenia Schnaider is becoming a hit amongst A-list celebrities and the brand is available worldwide in more than 70 stores, such as on Shopbop, Selfridges and others important stores

For more info visit www.kseniaschnaider.com

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