Designer Calla Haynes, founder of CALLA (2009-2015), has created a sustainable line of Babouche slippers that embody conscientious design and celebrate Moroccan craft.
Each pair is handmade and one-of-a-kind, upcycled from vintage Berber rugs.
Expressing colourful flair and care, the slippers come in a multitude of colours and textures. Through resourcefulness and collaboration, they stand apart by supporting local Moroccan craftspeople and advancing tradition forward.
Placing CALLA on hiatus in 2015, Haynes focused her attention on collaborations with diverse and high-end brands around the world. This collaborative spirit inspired her to seek out artisans in Morocco to explore the space between European Luxury and Berber Craft, while repurposing textile waste from luxury fashion.
The result is ‘The Boucharouite Project’: initiatives that focus on two key themes of Sustainable Design – reducing waste through recycling and supporting traditional craft.
The first project: a collection of rugs made in collaboration with female weavers was exhibited in a solo show during D’Days Design Festival in Paris in 2017. A line of babouches made from upcycled vintage rugs followed, as Haynes’ admiration for Moroccan craft grew.
The Boucharouite Project continues to develop sustainable projects with craftspeople and brands, including rugs with Los Angeles based Triarchy Denim and furniture with Toronto based Coolican & Company.
For more info visit www.calla.fr