AAMAYA by PRIYANKA is an exciting new couture label combining contemporary feminine tailoring from the west with eastern influences.

The label originally launched in Europe in April 2008 and is spearheaded by designer Priyanka Lugani.

With her background lying largely in design and luxury branding and her family’s long-standing involvement in the textile industry Priyanka has been able to combine her skills to put together two beautiful collections a year of couture meets ready-to-wear. The result is vibrant, decorative clothing that portrays an image of playful yet glamourous femininity. With attention to detail and with the use of high quality fabrics and workmanship the range is young and accessible and can be worn day into night. Luxurious fabrics from Europe are combined with delicate Middle Eastern beading with a vibrant colour palate from the orient.

AAMAYAbyPRIYANKA is aimed at young stylish global women (think style icon Olivia Palermo) who want a capsule wardrobe of understated luxurious pieces for day with some major statement pieces for evenings. The clothing line is complemented by a stunning range of handmade chunky gold plated statement jewellery made from semi-precious stones that include amethyst, rose quartz, turquoise and citrine. The range has already been featured in Vogue and Marie Claire (Germany) and in London is stocked at cult boutique Trilogy among other London stores.

For more info visit www.aamayabypriyanka.com