…but also important testimonials for the most famous brand names around the world.
In the past the testimonials were celebrities like actors, actresses, singers (and still are) but recently top models arise to this role too.
Probably the most wanted one is Kate Moss, then Gisele Bundchen, Naomi Campbell, and many others.
I have selected some recent ads I have found on different fashion magazines so you can have an overview of this.
Kate Moss for Vogue eyewear.
Kate Moss for Salvatore Ferragamo
Kate Moss for Liu Jo
Kate Moss for Mango
In the past she was testimonial for Roberto Cavali, Dior, Rimmel, and Topshop.
Gisele Bundchen for Esprit
Gisele Bundchen for David Yurman
Last year she was testimonial for H&M.
Bianca Balti for Dolce&Gabbana
Bianca Balti for L’Oreal
Bianca Balti for Hogan
Bianca Balti for Salvatore Ferragamo
Maria Carla Boscono for Givenchy.
In the past she was testimonial for YSL, Moschino, Loewe
Claudia Schiffer for Guess
Natalia Vodianova for Stuart Weitzman
Natalia Vodianova for Stella McCartney
Joan Smalls for Fendi
Joan Smalls for Chanel
Naomi Campbell for Pinko
In the past she was testimonial for Dolce & Gabbana.
I don’t know what you personally think about this matter but I could not care less who is promoting a product. I have never bought a product because that model or that actress was testimonial for ; I buy or try something because I might like it, I need it, or I want something new. Plus do they really increase a product sale so much? Let me know your opinion.