Gucci announced their new testimonial: Charlotte Casiraghi, who will be the protagonist of the House’s new “Forever Now” advertising campaign series.

For people who dont know Charlotte Casiraghi, she is the granddaughter  of the late Prince Rainieri and the late Princess Grace of Monaco (American actress Grace Kelly),  her mother Caroline, is the Princess of Hannover, Hereditary Princess of Monaco and her father Stefano Casiraghi was an Italian industrialist.

For the next two years Charlotte Casiraghi will be portrayed by four of the world’s most famous photographers.

The first portraits tell the story of Gucci’s signature green and red stripe through the lens of Peter Lindbergh evoking the art of riding.

The riding wardrobe, created by the maison Gucci, especially  for Charlotte is technical and luxurious at the same time which includes also the houses iconic green and red colors and Gucci’s finest of materials.

All video and photography of the campaign was shot by Peter Lindbergh. The director of photography was Jean Michel Vecchiet. The soundtrack to the video was composed by Charlotte Vecchiet and Paul De Coudenhove.