Art de Parfum – independent perfumery brand

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Art de Parfum is an independent, proudly ethical brand that takes a fresh approach to perfumery and exudes a contemporary French sophistication at every touchpoint.

What does Art de Parfum stand for? “Art de Parfum never plays to the gallery, never works for other people. It’s terribly dangerous for any creative to fulfil other people’s expectations, they generally produce their worst work when they do that. I deeply believe that being genuine is the main driver in any creative process. You can’t fake your true self.”  RUTA DEGUTYTE, THE FOUNDER & CEO.

Art de Parfum is a company that places ethics at the heart of its operations, thus making it easy for customers to choose with confidence. They can rest safe in the knowledge that their choice is both beautiful and ethically-pure.

The new scent Le Joker launched in July won Best New Niche Fragrance 2020 at the Pure Beauty Award.

Encore Une Fois won the Best New Premium Fragrance Award.  Winners revealed at “Art Deco” themed evening in Dubai’s Four Seasons Resort at Jumeirah Beach.

As a luxurious, concentrated extrait (pure perfume), Sea Foam is rich in natural oils, essences, and absolutes that call to mind the various facets of the seaside: the salt, the sweetness, the fresh air, seaweed, the green smell of the sea grasses up on the dunes.

Excentrique Moi is a story of contrasts. Its texture is rich in playoffs between sweet and bitter, herbal and earthy, dark, and light. Plummy, wine-like dried fruits sweeten the tannic sharpness of black tea leaves, and the upturned-earth darkness of patchouli is illuminated by a shaft of sunshine from lemon. This fragrance won the Healing Lifestyles Earth Day Beauty award 2017 .

All Art de Parfum fragrances are 100% cruelty-free, environmentally-friendly, and free of materials that add to third world exploitation. No animals were hurt to make the perfume, no local hunters or farmers were threatened, maimed, or killed, and when the customer has finished the fragrance, its box and bottle will all degrade naturally, leaving no harmful imprint on the environment.

The Art de Parfum Code of Ethics:

  1. (i)  All fragrances are 100% cruelty-free 
  2. (ii)  All raw materials and packaging are environmentally safe 
  3. (iii)  The company does not use GMO-related products or raw materials 
  4. (iv)  All fragrances are free of nano-particles*
  5. (v)  The company will use only raw materials that do not harm the economic interests or physical safety of indigenous hunters and farmers in third world countries.

Art de Parfum won the 2020 Good Brand Award which is an endorsement badge awarded by Sublime. Since 2007 Sublime rewards business that can be trusted by customers with the Sublime Brand endorsement badge. This badge allows us here at Art De Parfum to be recognised as a reputable brand and that our products are manufactured and delivered in an environmentally and socially friendly manner.

Art de Parfum does not use any raw materials of animal origin, such as ambergris, the rare secretion from the sperm whale that adds a salty glow to perfume and increases longevity. Ambergris is protected under CITES, the Convention on International Trade in Endangered Species, and although it is legal to use, it is difficult to guarantee that natural ambergris has been obtained in a legal, ethically-clean, and cruelty-free manner (beach-cast rather than harvested from the intestine of a beached whale). Therefore, the brand uses a synthetic replacement derived from sage called Ambroxan that gives a similar effect to natural ambergris.

Similarly, the brand does not use raw materials that may endanger the livelihood or physical safety of farmers in third world countries. A good example is oud, a material that gives a wonderfully smoky, deep, woodsy tone to perfumes. Oud wood is a naturally-occurring resin in Aquilaria trees in South East Asia but the trees are now endangered and the process of harvesting resinated wood in the deep jungle is hazardous for local hunters, a number of whom are killed each year.

The only way to guarantee that the oud oil used in perfumery has not harmed the local economic interests or physical safety of indigenous farmers and hunters is to source it from an ethically-managed plantation. Until Art de Parfum can safely guarantee such a supply source, it will continue to use a plant-derived oil called cypriol, which replaces some of the woody, smoky nuances of oud oil from wild Aquilaria trees.

For more info visit artdeparfum.com

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