Sophisticated youth, refinded sportiness and tomboyish elegance – provide the springboard for Zoë Jordan’s Spring Summer 2013 collection, taking a modern spin on sports luxe and driving it through a culture clash of vibrant cities, majestic marble landscapes and exotic encounters.
Relaxed silhouettes and boyish cuts charge forward in a riot of silk, suede, heavy weave and metallic-spun tweed. As always, minimal and effortless style is prominent yet this time communicated through a thirst-quenching burst of colour. Tangy oranges and ruby reds are spiked with a mixer of watermelon and spearmint. This heavy cocktail compliments the arid and earthy terrain where the journey began.
Dymanic prints of sunset stripes and cracked stone are fabricated in luxurious flowing silks and supple leathers, gently contrasting with sharper contours of futuristic metallic tones. Soft tailoring and clean lines are the signature look for the day, infused with an eclectic mix of tribal sketches and sequined stardust harems. Embroidered boxing shorts, poppy red crop tops and varsity jackets embody the sports luxe spirit and athletic energy of this refreshing spring collection.
This season sees the introduction of Zoë Jordan footwear – a classic wedge design: subtly executed with strong flashes of vibrant bold colour.
The label was nominated for the 2012 VOGUE Designer Fashion Fund, and recently won the 2011 Walpole ‘Brands of Tomorrow’ awards, and the 2010 ELLE Talent Launchpad.
Here is a preview of the FW13 collection
For more info visit www.zoe-jordan.com