This year luxury jewellery brand MAWI is celebrating a landmark anniversary of 10 years in business. Founded in 2002 by husband and wife Tim Awan and Mawi Keivom in London, the brand continues to be a major player on the international fashion scene, gathering a cult following, celebrity clientele and numerous collaborations. In celebration of this milestone, MAWI will reflect on the decade in which the brand evolved from a keen interest in collecting and customizing vintage trinkets, to one of the world’s leading costume jewellery design houses with an archive of over 20 luxury collections. Born in Manipur, Northeast India, Mawi’s life has spanned many continents and cultures. As the daughter of a diplomat, she spent the majority of her childhood travelling the world, an influence clearly manifested in her eclectic designs. Hailing from a creative family, Mawi was destined to excel in the arts and an early exposure to sewing, knitting, and crochet was a key influence on her appreciation of craftsmanship – a quality that remains at the core of the MAWI brand. There was no doubt that Mawi would pursue a career in fashion, and after studying Fashion Design at Auckland Institute of Technology in New Zealand, she relocated to New York to work at Isaac Mizrahi. Mawi had always been drawn to London’s creative vibe, the music scene and diverse subcultures. It was when she moved to London 16 years ago that she met Tim, her future husband and business partner. Tim, the son of an antiques dealer, grew up surrounded by the trade that would develop a keen eye for vintage and antique collectibles. Tim and Mawi’s continually growing repertoire of over a thousand trinkets made for ample material for inspiration, experimentation and customization and launching the MAWI brand in 2002 was a natural progression. Following its initial success, MAWI made its debut at London Fashion Week in 2003 with a collection of jewellery and handbags. The luxurious, contemporary designs caught the attention of the British Fashion Council who awarded the brand the New Generation Award for three consecutive seasons; her designs were immediately snapped up by prestigious stores such as Selfridges, Barneys, Liberty and Browns. As a result of its seasonal transformation and ability to capture a signature aesthetic, requests for the brand poured in, not only from stockists but also from stylists and editors worldwide. In the following years, the demand for MAWI grew throughout the international fashion circuit and the brand has since been a regular exhibitor at London, Milan and Paris fashion weeks.